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extra strength antiperspirant
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good$7.63–$25.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.96avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad10,264.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$68K$68K/yr · 31K searches
Brand share
Bad98%top-5 brand share — brand-locked demand