50
exfoliator
Worth a lookShows low returns (0.7%), but a deep review moat (22,107 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.29avg listing price — sweet spot $15–$100
Price range
Great$4.67–$62.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$221K$221K/yr · 288K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad22,106.74avg incumbent reviews — the moat a new listing must climb