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exfoliating wipes for face
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,232.7avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.64–$18.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$70K$70K/yr · 43K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand