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exfoliating toner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.52–$32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 77K searches
Review moat
Bad25,823.29avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand