51
exfoliating soap
Worth a lookShows low returns (0.3%), but a deep review moat (9,190 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Market size
Good$471K$471K/yr · 388K searches
Price range
Good$4.82–$27.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.51avg listing price — sweet spot $15–$100
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad9,190.37avg incumbent reviews — the moat a new listing must climb