37
exfoliating for men
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.19avg listing price — sweet spot $15–$100
Price range
Good$7.83–$25.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,746avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 19K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand