51
exfoliating face pads
Worth a lookShows low returns (0.6%), but soft demand (-5.3% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 964K searches
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.98avg listing price — sweet spot $15–$100
Price range
Good$3.62–$33.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Review moat
Bad9,609.2avg incumbent reviews — the moat a new listing must climb