37
exfoliating brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.26–$20.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.25avg listing price — sweet spot $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,745.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 95K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand