69
exfoliating body scrubber
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Market size
Great$2.0M$2.0M/yr · 2.7M searches
Competition
Great29%top-5 click share — an open shelf
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$4.93–$31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Review moat
Bad10,839.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.2%90-day search growth — must beat 0% to launch