43
exfoliater
Skip itA deep review moat (25,689 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Good$4.67–$32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.99avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 174K searches
Review moat
Bad25,688.91avg incumbent reviews — the moat a new listing must climb