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ewg verified body wash
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Price range
Great$9.91–$34.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad8,018.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 50K searches
Competition
Bad81%top-5 click share — a locked-up shelf