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ewg body wash
Launch itA $953K/yr market growing +24.8% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Great$10.76–$40.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.77avg listing price — sweet spot $15–$100
Market size
Great$953K$953K/yr · 549K searches
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,317.82avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand