50
eucalyptus soap
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.72avg listing price — sweet spot $15–$100
Price range
Great$4.57–$64.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$250K$250K/yr · 95K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Bad8,691.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand