54
eucalyptus hand soap
Worth a lookShows low returns (0.3%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$17.91avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$3.15–$40.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad13,042.19avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 53K searches