46
estee lauder soft clean
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$32.71avg listing price — sweet spot $15–$100
Price range
Incredible$28.18–$40.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Review moat
Good1,471.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$92K$92K/yr · 17K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand