50
estee lauder body powder
Worth a lookShows a sweet-spot price point ($52.07 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Great$52.07avg listing price — sweet spot $15–$100
Price range
Great$28.26–$109.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good936.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Market size
Okay$212K$212K/yr · 205K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price