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essence de beaute
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$68.97avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Great331.71avg incumbent reviews — the moat a new listing must climb
Price range
Good$32.52–$148.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$182K$182K/yr · 30K searches
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price