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erase your face washcloths
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Price range
Okay$6.16–$19.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad11,085.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 67K searches
Brand share
Bad95%top-5 brand share — brand-locked demand