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equate face wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$224K$224K/yr · 236K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.12–$19.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,661.57avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.77avg listing price — sweet spot $15–$100
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand