47
epsom salt
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$12.9M$12.9M/yr · 7.2M searches
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Okay$3.40–$25.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.97avg listing price — sweet spot $15–$100
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Review moat
Bad17,931.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand