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epa colombia keratina kit
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible60.08avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$84.83avg listing price — sweet spot $15–$100
Price range
Okay$46.87–$170.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 47K searches
Brand share
Bad95%top-5 brand share — brand-locked demand