36
emi jay hair clip
Skip itSoft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,010.69avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.24avg listing price — sweet spot $15–$100
Price range
Good$7.16–$23.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$174K$174K/yr · 731K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Signals Low Review Barrier