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elta md lip balm spf 50
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$20.12avg listing price — sweet spot $15–$100
Price range
Good$4.78–$36.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,169.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 22K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand