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elizabeth arden perfume for women
Worth a lookShows a sweet-spot price point ($36.72 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$36.72avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$10.82–$92.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$578K$578K/yr · 625K searches
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,421.78avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand