41
elf liquid blush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.43avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$6.57–$58.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$541K$541K/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,062.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier