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elemis oil
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.83avg listing price — sweet spot $15–$100
Price range
Great$7.27–$67.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,333avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 30K searches
Brand share
Bad94%top-5 brand share — brand-locked demand