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egf serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.43avg listing price — sweet spot $15–$100
Price range
Great$11.86–$25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.4%90-day search growth — must beat 0% to launch
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$238K$238K/yr · 272K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,800avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand