41
edge
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$81.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$182K$182K/yr · 344K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,628.86avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.05–$424.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price