51
edge control
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($4.05–$16.30) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$3.2M$3.2M/yr · 3.9M searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.38avg listing price — sweet spot $15–$100
Review moat
Bad5,646.87avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad$4.05–$16.30cheapest to priciest tracked listing — scored on the share inside $15–$100