48
edge brush
Skip itPrices mostly outside the sweet spot ($3.47–$7.97) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Good$515K$515K/yr · 1.1M searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay3,217.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Avg price
Bad$5.02avg listing price — sweet spot $15–$100
Price range
Bad$3.47–$7.97cheapest to priciest tracked listing — scored on the share inside $15–$100