52
eco friendly shampoo and conditioner
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.20avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Great$7.98–$36.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,646avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 51K searches
Brand share
Bad100%top-5 brand share — brand-locked demand