57
eco friendly hand soap
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Price range
Good$4.45–$27.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$351K$351K/yr · 178K searches
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad11,256.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand