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earth science deodorant
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Good$7.24–$33.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.25avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad16,297.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 43K searches
Brand share
Bad99%top-5 brand share — brand-locked demand