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earth harbor
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.37avg listing price — sweet spot $15–$100
Review moat
Great119.31avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.51–$39.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 73K searches
Brand share
Bad100%top-5 brand share — brand-locked demand