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dune perfume by christian dior
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good747.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good$123.50avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Market size
Okay$120K$120K/yr · 28K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$112.18–$139.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price