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duke cannon cologne
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$22.07avg listing price — sweet spot $15–$100
Price range
Great$10.05–$45.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,350avg incumbent reviews — the moat a new listing must climb
Market size
Good$279K$279K/yr · 170K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand