50
duke cannon beard wash
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.00avg listing price — sweet spot $15–$100
Price range
Good$7.37–$35.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$361K$361K/yr · 158K searches
Review moat
Okay1,598.58avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand