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dude powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.15–$34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.72avg listing price — sweet spot $15–$100
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,100.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$46K$46K/yr · 52K searches
Brand share
Bad100%top-5 brand share — brand-locked demand