42
dual eyeshadow stick
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great308.3avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.1%90-day search growth — must beat 0% to launch
Avg price
Okay$10.92avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.94–$16.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$21K$21K/yr · 60K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Quality Gap