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drybar shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$24.35avg listing price — sweet spot $15–$100
Price range
Great$10.46–$36.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great399.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 31K searches
Brand share
Bad100%top-5 brand share — brand-locked demand