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drybar dry shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,177.4avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.94avg listing price — sweet spot $15–$100
Market size
Okay$196K$196K/yr · 165K searches
Price range
Okay$6.72–$18.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand