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drybar brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.61avg listing price — sweet spot $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Good$8.91–$149.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$373K$373K/yr · 81K searches
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,992.7avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand