50
dry skin
Worth a lookShows low returns (0.9%), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$976K$976K/yr · 877K searches
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Price range
Good$7.56–$27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,530.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf