61
dry shampoo powder
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.3M$1.3M/yr · 1.1M searches
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.72–$28.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.28avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,629.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch