52
dry shampoo mist
Worth a lookShows low returns (0.4%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$20.05avg listing price — sweet spot $15–$100
Price range
Great$6.72–$47.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,739.65avg incumbent reviews — the moat a new listing must climb
Market size
Okay$142K$142K/yr · 92K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-14.6%90-day search growth — must beat 0% to launch