47
dry shampoo gel
Skip itSoft demand (-30.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Price range
Good$6.71–$30.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,401avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$103K$103K/yr · 127K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier