52
dry oil
Worth a lookShows searches that convert (13.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$19.06avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$9.15–$24.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$449K$449K/yr · 170K searches
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,204.85avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand