53
dry brush for face
Worth a lookShows low returns (1.3%), but soft demand (-27.0% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good929.8avg incumbent reviews — the moat a new listing must climb
Market size
Good$364K$364K/yr · 337K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.51avg listing price — sweet spot $15–$100
Price range
Okay$5.86–$19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.0%90-day search growth — must beat 0% to launch