41
drunk elephant advent calendar 2023
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$60.55avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good681.37avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.32–$206.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 177K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Signals High Price