50
drop dead gorgeous dry shampoo
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+57.8%90-day search growth — must beat 0% to launch
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Price range
Good$9.28–$23.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$144K$144K/yr · 111K searches
Review moat
Bad5,636.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand